Branding

Logo, card & bag for a shop

The project regards a logo for an online shop as well as a bag and client’s card. The idea of the brand identity is strictly reffered to the group of customers. The target are young women (18-35 y.o.) who like online shopping and getting gifts.

The logo symbolises infinity, but is also associated with the brand's name. The colours I used are fresh, bright and girly. For this project I chose quite simple but likeable solutions.

The group of potential clients confirmed that design looks friendly and encourages purchase.